siliconindia | | DECEMBER 20244 PublisherManaging EditorSenior CorrespondentAlok ChaturvediMandvi SinghSamatha SPVol 14 · Issue 01 - 12 · DECEMBER, 2024Editorial TeamRoshan AktharViswanathan AGM - Media & Graphic Designing VisualizerPrabhu Dutta A.R.N RayArt ManagerSuanya Chakraborty DesignersVayshnavi pdRihab BasheerVP- Sales & MarketingRohit KumarAdvertising ManagerKiran Singhadvertise@siliconindia.comEditorial Querieseditor@siliconindia.comCirculation Manager Magendran PerumalTo subscribeVisit: https://www.siliconindia.com/subscribe/or send email to subscription@siliconindia.comMagazine Price is Rs. 150 per issuePrinted and Published By Alok Chaturvedi on behalf of Silicon Media Technologies Pvt Ltd and Printed at Executive Prints - 113/7, Ground floor, Old madras road, Halasuru, Bangalore, 560008 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Publisher Alok ChaturvediCopyright © 2024 Silicon Media Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.siliconindiaDigital marketing is becoming fast, one of the more crucial tools for business promotion in every sector including healthcare. Healthcare providers increasingly leverage digital marketing so that they can transcend geographical boundaries in pursuit of furthering their brand, fetching high-quality leads and setting up trust through patient engagement. India has been offering health care digital marketing agencies a strategic setting where the companies are effectively adept at negotiating the complexities that surround Indian health care. They develop patient-centered strategies that enhance their visibility, credibility, and easy access to facilitate health outcomes. In this dynamic industry, an effective marketing communication is a basic requirement to establish interest and trust in patients.Healthcare marketing, once upon a time, has transformed from merely promoting advertisements, instead, to promoting the whole care experience. With technologies online, health organizations can build a good foundation for helping patients make informed decisions with the use of targeted content, therefore establishing trust. The most importance in patient-centric communication is based on storytelling and empathy because they are the instruments that mold long-term relationships, mainly in times of crisis. Data-driven, individualized marketing is a targeted outreach strategy focused on each patient's needs for higher satisfaction. Authentic and relatable communication creates a brand advocate or an ambassador, which helps healthcare providers connect better with various communities of patients and enhance the way patients would interact with the healthcare system.Read to know more about them and share your valuable feedback! Mandvi SinghManaging Editoreditor@siliconindia.comDigital Strategies That Heal and ConnectReady to Build PatientTrust Online?Editorial
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