siliconindia | | APRIL 20258Social media has grabbed an inevitable part of our lives and all age groups around the world are engaged on this platform. The easiness and accessibility of social media drives the engagement rate. During the pandemic time, social media extensively made its way into people lives, and today it has become a mode of earning through engaging content creations for large audiences present online. The openness of social media sites has made it possible for anyone with innovative talent, charisma or expertise to build a following and become influencers. This has also redefined in established media and advertising models.Social Media & its Reach with Vast InformationSocial media is something that now has a hand in everything with respect to volumes of information are made is accessible. Social media today is serving as the much needed medium for sharing the information about anything and everything, and its reach is prolific. Thus, it is highly beneficial if used properly including empowering users to raise awareness on social issues, teaching various subjects such as fitness, professional and personal development, financial education, creating a community, learning about art & creativity, and creating entertaining & fashion content. On the other hand, social media can lead to negative consequences including spreading misinformation, encouraging harmful and hateful behaviors &stereotypes, mental health problems (such as stress and low self-esteem, and and more). Moreover, irresponsible usage of social media by influencers due to lack of accountability, pressure to incessantly generate content, and lack of regulation of platforms can lead to major chaos in the community and society.When Did Social Platforms Become So Powerful?A Peek into Influencer PowerThis rise of social media influencers has dramatically reshaped the digital landscape, becoming a powerful force in marketing, entertainment, and even societal trends. Influencers, often individuals with large followings on platforms like Instagram, YouTube, TikTok, and Twitter, leverage their online presence to engage &impact audiences in unique ways. They are seen as relatable, authentic, and often more trustworthy than traditional celebrities or brands, making them ideal figures for businesses looking to reach targeted consumer groups.It turns out that, now, in this digital era, people have become extremely comfortable with the accessibility and content the provided to that feels relatable and serves as good entertainment piece. Moreover, they've even become comfortable commenting and interacting with & crossing the boundaries overlooking the cyber laws. The very popular and used platforms like Instagram, and YouTube have a wide audience of all ages registered today.. From the position of a celebrity or more than a celeb, the people on social media have grown to a position where they have certain power among young people and the people as their audience.In a recent incident, Ranveer Allahbadia (BeerBiceps) sparked controversy during a podcast appearance when he EDITORIAL EXCLUSIVEM R Yuvatha, Correspondent, siliconindiaRETHINKING SOCIAL MEDIA: A TWO-EDGED AXE
< Page 7 | Page 9 >