DECEMBER 20196cXo insightsL A S T W O R DI N - HO USE E X C L U S I V EMeaningful Innovation: Giving Consumers What They WantDrive Sales the Data WayTechnologies that are Fueling the Rise of New Marketing StrategiesStart-ups and Organisational BehaviourMarketing in a Time of Great ChangeInfluencer Marketing: The Trends in MarketingStartup to Company: Some Life LessonsPC Musthafa, Co-Founder & CEO, iD FreshPete Zaballos, CTO, SPS CommerceAjit Sivadasan, VP & GM, LenovoAishvarya Chanakya, Vice President- Marketing, FurlencoAshim Dutta, Co-Founder, Head ­ Marketing, AB Hospitals17343820362229CONTRIBUTORSB u ddi n g BI z zLucideus has raised $7 Million in a Fresh Round of Funding Led by MS&AD VenturesIndian Industrial and Warehouse Sector Likely to Touch $7 Billion in Investments by 2021IKEA Garners Total Revenue of Rupees 407.2 Crores in its First Year of Operations in India26323327Scaling the Tech Infrastructure, Cybersecurity Startup Kratikal Secures USD 1 Mn InvestmentIN-FOCUS
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