siliconindia | | April 201819trying to build their names. This digitalization is not just offering them a platform to learn but has also created a space to connect and learn from the well-acclaimed mentors of the industry. Being a newbie, it's not always necessary for the amateur designers to have a website; they can start by selling it on Etsy. In case they can arrange for a website, then it's much more than better, but they need to get aware of the fact that websites of their own needs to always stay parallel with mobile optimization and site development trends in order to make it easier for the user to reach them. Amateur designers also need to understand that while being online they face-off with numerous benefits in the very social world of fashion luminaries. Online is the Live Wire A smartphone is the first love of Gen-Y, and connectivity is its lifeblood. According to the latest study by Technopak, presently there are more than 431 million internet users in India, and this number is expected to reach 750 million by 2026. On the other hand, the market research done by Morgan Stanley on India's e-Commerce market is full of bright prospects; India will have an overwhelming online shopper's base of as high as 320 million people by 2020, which is more than 600 percent higher than the 50 million record of 2015. India is witnessing an exponential growth in the e-Commerce sector, and fashion & lifestyle is the most blessed sector of this unprecedented growth. Improved connectivity and high penetration of smartphones are adding wings to e-Commerce even in the semi-urban areas of the country. And, this all is neither overrated nor exaggerated because the apparently skeptical story sounds truly believable with the support of data. According to KPMG, 85 of SMEs in India who have adopted the e-Commerce route witnessed a 51 percent hike in their revenues and a 49 percent surge in profits. Even when we get precise, and focus on just the fashion industry of India, we get to know that the sector has reached a standpoint where the absence of retailers from web portals will instantly make them vanish away from the landscape. As the studies reveal, online shopping spends alone in India have surpassed the $20 billion mark in 2016 and are projected to reach the $100 billion by 2020. This effective wave of e-Commerce which is transforming the businesses is the outcome of many inter-dependent factors like favourable economic policies, improved infrastructure, the growing penetration of smartphones in the country, rising disposable income, and a flourishing startup culture. It's Time to Embrace the ChangeDesigners need to understand that e-Commerce stands are not just limited to selling products but instead have a plethora of brilliant experiences to offer the customers that will not just initiate sales but will also make them volunteer as the brand ambassadors. Smart, intuitive interface backed by technology, faster discovery of products and secure transactions are some of the many attributes that will define the e-Commerce space in the upcoming years. Accessibility, timely delivery, and real-time customer redress will become the general business norms in the online fashion world. India will have an overwhelming online shopper's base of as high as 320 million people by 2020, which is more than 600 percent higher than the 50 million record of 2015.Nidhi Yadav
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