siliconindia | | December 20178ore than 500 million hours of videos are watched on Youtube each day by a billion users. One third of online activity is spent in watching videos. It has been seen that if your content is in video format, as compared to text, consumers are 39 percent more likely to share content, 36 percent more likely to comment and 56 percent more likely to engage with a `like'.These facts are changing the way marketers operate. With improvement in connectivity, internet speed and mobile penetration video is emerging as the primary source of communication. Unlike earlier times, the audience is consuming content 24/7 through multiple platforms such as mobiles, tablets, laptops and many more. Due to the fierce competition faced, the number of videos produced by brands is increasing rapidly. A consumer is thus bombarded with hundreds of videos.The consumption of video has been fuelled by recent changes made by major social media platforms including Facebook (Facebook Live became extraordinarily popular this year), Instagram (Instagram Story was launched this year), Snapchat, Twitter, and of course, YouTube. These trends pose a major challenge to marketers i.e. how to break the clutter and improve brand retention? The fact of the matter is that consumer attention span has drastically reduced and hence marketers need to adopt smart ways of working if they have to be heard in a cluttered market. in my opinion DATA DRIVEN VIDEO CONTENT Based in Bangalore, OnAds Communication is an end to end digital marketing solution that is helping organisations increase their virtual presence and optimize their brand value along with marketing strategies with respect to relevant platform and target audience.By Jignesh Maniar, Founder & CCO, OnAds CommunicationM
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