AUGUST 202319with the behavior and preferences of your target audience.This makes SEO a valuable market research tool to study user behavior, preferences and predict trends that can help better align the overall marketing strategies, such as content creation, product development, and audience targeting. By understanding the needs and preferences of their target audience, marketers can create more relevant and impactful marketing campaigns.In today's competitive digital landscape, businesses cannot afford to ignore the power of SEO. It is a cost-effective and sustainable marketing strategy that can drive higher returns when implemented correctly. By investing in the right touchpoints where their audiences are most active, marketers can unlock the full potential of SEO and gain a competitive advantage in the market.Investing in the right SEO practices or hiring the right SEO partner can yield significant returns for marketers. SEO is a long-term investment that builds credibility, authority, and visibility for a brand. When done right, it can result in higher organic traffic, better user experience, increased conversions, and ultimately, improved ROI.One of the key reasons why SEO should be at the center of an omni-channel marketing approach is that consumers rely heavily on search engines to discover products, services, and information. According to recent study by Bright edge, 68 percent of online experiences begin with a search engine and 53.3 percent of all website traffic comes from organic search.60 percent of marketers say that inbound (SEO, blog content, and so on) is their highest quality source of leads. (Hubspot)75 percent of users never scroll past the first page of search results. This means that if your brand is not visible on the first page of SERPs, you are missing out on valuable opportunities to connect with your target audience.Furthermore, SEO complements other marketing channels such as social media, content marketing, and paid advertising. By leveraging SEO in tandem with other marketing efforts, businesses can create a synergistic effect that amplifies their overall marketing impact. SEO can help drive traffic to high-quality content, while social media can help amplify that content to a wider audience. Together, these channels can work harmoniously to build brand awareness, increase engagement, and drive conversions. SEO during Recessionary PeriodsRecessionary periods can be challenging for many businesses, as many consumers tighten their spending habits. However, SEO can help businesses weather these periods by increasing their online visibility and attracting new customers. This means that businesses that invest in SEO can gain a significant advantage over their competitors who do not.During a recession, many businesses cut back on advertising and marketing expenses. However, SEO can be a cost-effective way to maintain visibility and attract new customers. While it may take some time to see results, SEO is an investment in a business's long-term success.SEO for Scaling & Sustaining BusinessesSEO is also vital for businesses looking to scale and sustain their operations. As businesses grow, they often face increased competition, making it more challenging to stand out online. SEO can help businesses maintain their visibility and attract new customers, even as their competition grows.Additionally, SEO can help businesses establish themselves as industry leaders by providing valuable information to potential customers. By creating high-quality, informative content that addresses the needs and concerns of their target audience, businesses can establish themselves as experts in their field.Survey conducted with over 138 top CMOs and CXOs of India to create India's SEO Playbook for marketers by marketers.Here are a few insights that might help you better align your marketing efforts with a strong SEO approach.Metrics for measuring SEO success as per the survey are Organic Traffic, Domain authority score, Website visibility on SERP, Bounce rate and average By creating high-quality, informative content that addresses the needs and concerns of their target audience, businesses can establish themselves as experts in their field
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