siliconindia | | April 20208T he Indian organic food market is projected to grow at a CAGR of over 23 percent by 2023 with the In-dian government encouraging farmers to take-up organic farming practices and consumers opting for more organic food. Online availability and shifting consumer preferences towards organic food are the major factors that will boost demand for organic food products in India during the forecast period. The organic boom started a decade ago with people becoming increasingly aware of the side effects of artifi-cial chemicals in food production and looking for better alternatives. Other factors driving growth in this market are higher income levels and improved standard of living. Moreover, organic farmers are able to produce higher yield output with the help of modern agriculture methods and do not require the use of chemical pesticides, hormones, pre-servatives or genetic modifications, which in-turn makes their produce more nutritious. The current trends driving the organic food demand are: INCREASE IN ACCESS TO INFORMATION ABOUT ORGANIC FOOD The surge of smartphone usage in India along with low-cost internet has led to increased access to information about organic food. Alongside this, the rise in e-Com-merce platforms has allowed consumers to act on this information and purchase organic food instead of artifi-cially grown food. Moreover, e-Commerce platforms also IN MYOPINIONBy Seema Jindal Jajodia, Founder, Nourish OrganicsSeema has been associated with Nourish Organics for a decade now, prior to which she held the role of Managing Trustee at National Trust for the Handicapped.CURRENT TRENDS IN THE ORGANIC FOOD INDUSTRY
< Page 7 | Page 9 >