NOVEMBER 20188THE THREE MEGA TRENDS DRIVING THE DOG FOOD INDUSTRYBy Bhupendra Khanal, Founder & CEO, Dogsee ChewBhupendra Khanal with his pet MowgliAn avid dog lover and a techie, Bhupendra founded Dogsee Chew with the noble thought to bring a major impact ion the dog food industryIN MY OPINIONith 33 percent of households having dogs globally, it's obvious that the dog food segment is the largest contributor to the pet food category. For people having pets, especially dogs, the emotions attached are no less than what they feel for their biological child. Pet par-ents often quote that their family is com-plete when they have pet in their lives. No wonder the pet food industry (as per the GFK 2016 Pet Food Trends Shaping The World re-port) is USD 70bn globally with US being the single biggest market with USD 24bn contri-bution to it and markets like UK, Japan, Ger-many being USD 4.4 bn, USD 6 bn and USD 4.4bn respectively. Surprisingly even though Brazil is a developing nation, even then pet food stands at a staggering USD 5 bn.In the US dog food contributes to 78 per-cent of the entire pet food market. This share is 75 percent in both UK and France whereas in countries such as Czech Republic and South Africa dog food, in terms of value dominates 87 percent and 81 percent of the pet food market respectively.While there are a lot of reasons for the growth of the dog food industry worldwide W
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