NOVEMBER 20198THE ICE CREAM CHALLENGEBy Neha Bector Bhatia, Managing Partner - Creative Food & Packaging Company, Master Franchisee, Mrs Bector's Cremica Ice CreamA foodie, an innovator, and an avid entrepreneur, Neha through her endeavors is set to spread happiness by providing quality and hygienic food products to consumers.IN MY OPINIONhe Indian population, a vast number of over 1.7 billion people, are largely sweet loving people. In all corners of our country we have our traditional mithais which are primarily milk based. That being said thereare few things more tempting that a cold scoop of ice cream on a hot day or a cold day for a person.Our company, Mrs. Bector's Cremica was established in 1978 with Mrs. Bector making the ice creams in her garage kitchen. She went on to establish what today is one of India's largest indigenous companies for food manufacturing in India. She fondly recalls her naming the brand Cremica as ice cream is made from cream. This dream of hers has been carried forward for the last few decades by her son Mr. Ajay Bector, Managing Director, Cremica Frozen Foods Ltd. The primary basis for our brand remains the quality of the food offered in any of the products. A moral responsibility of a food company should be to provide clean and hygienic food to its customers. Sometimes, due to price wars people expect that your product should match the other prices. However, they forget about the fine print written and the various additions which take place.T"You can't buy happiness, but you can buy ice cream and that is pretty much the same thing." - Unknown.
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