MARCH 202019By Rishabh Chokhani, Founder, Naturevibe Botanicalsndia's rising population and an increase in the rate of chronic diseases are leading to the expansion of the health food industry in India at a faster pace. With the evolution of time, people are getting more aware of their wellbeing. They are now choosing to pay for healthy foods than paying their hospital bills. The industry has gained popularity in the last decade because of its effective and impressive results. A FICCI-PWC report, 'The chang-ing landscape of the retail foodservice industry' identifies 'health and wellness' as one of the factors driving the Indi-an food services industry, which totaled Rs 3,37,500 crore in 2017. The food services business is expected to grow to Rs 5,52,000 crore by 2022. Undoubtedly, many startups are cashing in this fitness trend. Many young entrepreneurs are jumping in the health food business, however, there are a few things one must IA management graduate, visionary and a health enthusiast, Rishabh owns various brands spread across several domains ADVISES FOR A YOUNG ENTREPRENEUR IN THE HEALTH FOOD INDUSTRYCXO INSIGHTSRishabh Chokhani
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