siliconindia | | July 201919FOOD & BEVERAGESPROCESSING COMPANIES - 201910 MOST PROMISING To be doubly sure of the quality of milk & ghee, regular batch-wise sample test is done at in-house farm lab. Milk is pasteurized & packed into packets only when all reports are fine. The company that started with just 60 subscribers today has 1300 subscribers and sells 1500 liters milk/day. "As said by our ancestors, Milk is the fuel, and ghee is the lubrication for the body. We've ensured that you get the best vitamins & minerals out of Milkmor's Cow milk and you get it at your door-step early morning," professes Mitesh Patel, Founder & Chairman, Astha Dairy Farm. Taking Care of CattleAt Astha Dairy Farm, special attention is given to the cattle's well-being to ensure the end product is filled with nutritional values. The company not just follows specific feeding plan consisting of maize, corn, cotton seeds and others (morning to evening) as per the cow's body, milking patterns, climatic conditions and their pregnancy status, but also grows fodders free of urea/fertilizers using only natural fertilizers (cow dungs/urine) at its own 100 acres of farm to ensure the end product is free of any adulteration. This feed gives natural nutrition to milk like high protein, calcium & magnesium, and increases production of farm fresh milk organically. Unlike others, Milkmor doesn't give hormonal or steroid injections to increase the yield of milk. It rather practices `Happy Cows' approach, where they do pedicure of cows (to avoid fungus in their hooves), they have massage scrubbers for the cows, they don't tie them and they are kept in the shade which has enough sun light, fans & water sprinklers. Witnessing 15 percent growth month-on-month, Astha Dairy Farm is planning to get into franchise model of farms ranging from 30-500 cows in the surrounding areas of metro cities in India. It is also working on developing & upgrad-ing the Gir cow breed, which is considered the rare glory of India. "Foreseeing usage of synthetic milk, we take into account two responsibilities: social responsibility, where we want to contribute in upgrading breeding of the cows, and the desire to bring trend of pure cow milk in the ecosystem," concludes Mitesh. Mitesh Patel, Founder & Chairman
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