siliconindia | | September 20208HOW TO MARKET YOUR FOOD DELIVERY APPBy Shubham Jha, Sales Manager India, Adjuststimates suggest the global food delivery app market will reach $134.49 billion by 2023. An already hot market has come to a boil as COVID-19 lockdown measures pushed people to food delivery apps in droves. Increased competition for users means it's now critical for app marketers to know how to find their audience. Take a deep dive into the basics of app marketing, explore the best channels to convey your message and learn about paid user acquisition. The Basics of Food Delivery App MarketingDefine your target audience -- The first step in any marketing plan is to define who you will be targeting. Start by performing tests to discover your key demographic and common trends you can benefit from. You will also need to perform competitor research to determine which users are being left out by current options, and may be easier to reach.Know your USP -- Defining your unique selling proposition (USP) will enable you to develop your messaging, select the best marketing channels for your app and communicate your value to users. You may differentiate your app based speed of delivery, the type of foods on offer or pricing. Once you've established your USP, it's important to convey it in every aspect of your branding. For example, incorporating your USP into your app's name and tagline will allow users to instantly recognize why they need your food delivery app. Shubham is a renowned Sales and Accountant Manager with service experience in Marketing SaaS Sales, AdTech, MarTech, IT ­ Sales/Business Development, Key Account Management and Marketing. He is an allround team player with strong skills in communication, planning, analytics and organization management.Ein my OpinionShubham Jha, Sales Manager India
< Page 7 | Page 9 >