NOVEMBER 20164In a recent incident and probably one-of-its-kind instance in India, Kerala government imposed `fat tax' on pizza and burgers claiming that the step will help to curb obesity. However, this alien term `fat tax' in India is already prevalent in certain foreign countries like France, Denmark, and Hungary. But will this step impact the growing Indian Food & Beverage industry, which is predicted to reach $3.8 trillion by the year ending 31 March 2017?However, with the recent technological develop-ments in the industry, the food industry is thriving high and consumers are enjoying the extra care they are re-ceiving. Today we get our food order delivered not just to our home but also to our seat in train. Companies have created their own apps as well to serve clients better, thus enabling them to order their favorite food from anywhere anytime. Hence today, it is possible for us to order food and get it delivered from not just the comfort of our home but also to the running train we are travelling in. Concerned more on providing hygienic, home-made like food with a line of choices to spoil us, the Food & Beverage industry engages highly professional chefs and machineries to align best with their vision to keep their customers healthy. Hence in this issue of `10 Best Food & Beverage Startups ­ 2016', we have sorted out the best startups in the Food & Beverage industry that provide exceptional food to spoil our taste buds. Anamika SahuManaging Editoreditor@startupcity.comAligning Food & Technology to Provide Best ServiceEDITOR'S NOTE Vol 2 · Issue 6-2 · November 28 2016 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Editorial Team Ananth. V Abhijith Shetty Pushpita Das Sujith Vasudevan Susila Govindaraj Sales & Marketing Ashu Sethi Ashish Kumar Editorial Queries editor@startupcity.com To subscribe Visit www.startupcity.com/subscribe Cover price is Rs. 100 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murigheshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2016 Siliconmedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran Perumal Visualisers S Sivasankar Vignesh KSr. Manager Sales & Marketing Amrit Singhsiliconindia
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