JUNE 202319pany empowers marginalized communities by employing elderly household women above 50 in their rural kitch-ens, promoting inclusivity. Sitara Foods uses eco-friend-ly practices to deliver its products, and their packaging materials are super-strong, leak-proof, made from virgin recyclable plastics, and delivered through fast delivery services such as Bluedart and DHL. The company's use of CPet packing trays and durable pouch packing holding up to 250 kgs of weight makes their products ideal for customers traveling abroad. Furthermore, the company's certifications from ISO, US FDA, APEDA, and Halal are a testament to their strong commitment to ensuring the highest quality and safety standards in their products. Sitara Foods has been recognized and celebrated world-wide for its achievements and contributions to the indus-try. They were featured by Google as a Small Business Hero and recognized as the Best Food Startup on Women Entrepreneurship 2022. The company is also certified by Startup India, which recognizes and supports innovative startups, and is approved by MSME, which supports and promotes the growth of micro, small, and medium en-terprises.Sitara Foods has set its sights on expanding its reach globally and growing its portfolio by exploring various strategies. These include the development of new products, the exploration of new sales channels, and the use of innovative packaging and marketing techniques. To achieve this, the company has partnered with Indian grocery stores in numerous countries, such as the USA, Canada, and Australia, and has tied up with supermarkets and sales channels in various North Indian cities. Sitara Foods is also experimenting with a hybrid online sales model through platforms like Bigbasket, Zomato, Swiggy, and Dunzo, while simultaneously piloting a franchise expansion in Bangalore and Dallas, Texas. The company is also exploring new packaging techniques, such as modified atmospheric packaging, to prolong the shelf life and freshness of its products. In addition to this, Sitara Foods is planning to set up airport stalls, event marketing, and display stalls in various countries. The company also plans to advertise in movie theatres where Indian movies are screened and launch snack sachets on flights, as well as expanding into the mass retail segment. Finally, Sitara Foods aims to launch new products, such as chicken pickle rice and other rice, on airlines and cruises, leveraging their good shelf life and zero-wastage characteristics.
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