DECEMBER 201719Sports management is a widespread thing in developed countries like USA, England, and Australia. But for a developing nation like India, it is a fairly new concept. Sports management has a big role to play in today's world of sport. It has a direct effect on the on-filed performance of an individual or a team. This is the main reason why the need of better sports management is growing every day.In India, managing sports and athletes is even more difficult with roadblocks like huge population, illiteracy and poverty playing a major role. However, slowly but surely, the trend is changing with sports management companies like Rhiti Sports, Sportify, and IOS coming to the fore. It is hard to think about garnering success, if a country is not bolstered by good sports management.It is not that there is no scope of sports management in India. By year 2025, 23 lakh people are expected to become a part of Indian sports industry. For every 1,100 people on the field, India would need at least 55 coaches, 15 track & field experts, 25 sports medicine experts, 50 trainers, 22 sports nutrition experts, 11 sports psychologists, 106 strength trainers, competition managers, bio-mechanical engineers, sports photographers, sports journalists, sports management personnel, sports law experts and event CEO INSIGHTSBETTER SPORTS MANAGEMENT AND LIFESTYLE ­ A KEY TO ON-FIELD SUCCESSBy Arun Pandey, Chairman & MD, Rhiti GroupRhiti Sports Management (P) Ltd. is a premier sports & special events marketing company that work towards to be the leader across various sports verticals.
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