siliconindia | | FEBRUARY 202319design thinking changing this world. With design thinking and integrated apps, businesses will now be focused on solving for specific customer use cases in a mobile friendly experience that connects the two seamlessly.A new and young entrant in this space has recently launched its own Super App. The platform is allowing people to experience airports beyond the usual. It was impossible for airports to think like an OTA and provide a flight booking experience connecting the digital universes with physical. However, with this app, it has become a reality. Airports will no longer be limited to catching flight but will also be a gateway to culture, cuisines and crafts. Because the business looked at crafting solutions for specific persons and not the masses, a fulfilling experience like this was developed. In the current era, there is a pressing need to build a hyper-relevant ecosystem for the 21st-century customer. The customer who is impulsive once but extremely calculative the next time. The same customer is picky and their perception drives the sale, brand love and most importantly, loyalty. Nearly 63 percent of consumers say they would think more positively of a brand if it gave them content that was more valuable, interesting or relevant. Imagine the scale that's achievable and the personalization potential for businesses.Design thinking has also enabled brands to adapt to a D2C model and reduce the acquisition cost of this
< Page 9 | Page 11 >