DECEMBER 20249of leadership positions, their success stories become hotbeds for inspiring the younger generation to dream big and attain more. It is time to celebrate, support, and amplify the voices of those women entrepreneurs making a difference every day".Key Factors Fueling the Success of Women EntrepreneurshipIncreased Access to FundingSince ages, women entrepreneurs have struggled to get funding for their entrepreneurial goals. But in recent years, there are more options available in the industry. Additionally, huge number of women is participating in crowd funding to raise money. This participation is letting them to get substantial funding for their startups without the contribution of traditional banks as the traditional banks were often hard to approach and get quicker response in the past.According to Ketto, the number of campaigns conducted by women seeking funding increased by 35% in the year 2024.Supportive Ecosystem & MentorshipIn 2024, there's a stronger focus on mentorship and networking opportunities for women. Organizations like WEConnect International and the FICCI Ladies Organization (FLO) are offering valuable resources to help women to achieve their entrepreneurial dreams.As the Indian startup scene is becoming more supportive of women entrepreneurs, experienced and well established women entrepreneurs are helping other women by facilitating vital mentorship. This is creating a crucial cycle of support and this mentorship helps other women leaders to navigate the business challenges by providing valuable assistance.Technological Advancements & Digital PlatformsUndoubtedly, technology has helped women entrepreneurs in India to operate faster and move forward. In 2024, many women use online platforms to start and expand their businesses. They are using digital tools in the areas such as e-commerce, fintech, and healthtech to reach out more people and enhance their brands.In addition, social media is also helping the women-led businesses to evolve and succeed in every industry. Social media platforms like Instagram, Facebook, and LinkedIn are lending various options for promoting products, building brands, and foster connections with customers and investors.Barriers for Women EntrepreneursEven though the ecosystem has improved many women still struggle to access the right networks and contacts. Conventionally, business networks and industry events are mostly contributed and participated by men with limited women's opportunities to kick start their goals. Still, many women are hesitant to take financial risks and facing challenges due to a lack of collateral or credit history in getting financial loans.Even though flexible work models have helped many women, yet balancing family and business is still a big challenge. Since, running a startup can be daunting while taking care of family responsibilities, in many families women are expected to handle most household chores and childcare.SC COLUMN
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