APRIL, 20245In the ever-evolving innovation landscape, every industry is witnessing revolutionary outcomes emerging due to technological advancements. Like any other industry, the Fashion Industry is leveraging Artificial Intelligence as well as AR&VR to serve immersive experiences to customers via a wide range of creative options like the trial online option, customize according to your likes, size, and personality, buy now pay later, and visualize your exact duplicate before buying any design and cloth. Fashion startups are slowly yet steadily facilitating e-commerce transactions for brands and retailers, enabling various channels. Whether brick-and-mortar outlets or online shopping, startups are escalating the standards by aiming at go-to-destinations for quality fashion and lifestyle shopping, and at the same time, the established brands are motivated to invest more in their solutions to serve the customers with revolutionizing fashion designs leveraging AI tools. Today, many investors are intrigued with startups' innovation, sustainability, and personalization ideology created through AI and displayed with the help of AR&VR the 2D & 3D images of finished designs and patterns. Curious startups effectively leverage technology to unveil ground-breaking sustainable digital apparel production solutions. It is to help all the stakeholders ensure the quality of the products, leverage sustainable ideas and solutions, improving accuracy & efficiency in communication, marketing, and apparel distribution. Therefore, the fusion of fashion and technology has transformed apparel affordability, quality, attainability, and accessibility. Anyone from any corner of the world can customize products according to the situation and groom in no time. From apparel to accessories to lingerie & Innerwear, all the products are available at a single click. The era of digitization has marked the end of the fashion that we knew; fashion tech has resulted in innovative ways to design, manufacture, market, shop, educate, and experience fashion. Therefore, be ready to uncover unique possibilities feasible for everyone and everywhere.Heena Kousar Assistant Managing EditorFashion Startups: Enablers of Tech-Forward Solutions & EvolutionsEDITOR'S NOTE
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