SEPTEMBER 20194siliconindiasiliconindiaThe Indian fashion industry amounts to USD 7,864 million, and the biggest contribution to this revenue is through the apparel industry. As per the data from McKinsey's FashionScope, India's apparel market will be worth $59.3 billion in 2022, making it the sixth largest in the world, comparable to the United Kingdom's ($65 billion) and Germany's ($63.1 billion). It is estimated that by the year 2022, the market value of the fashion segment will reach USD 18,732 million. In the past few years, the emerging global trends, the adaptability of new clothing styles, and the easy availability of branded fashion products have contributed immensely to the development of the fashion industry in the country. The industry, on the whole, is also witnessing a new phase where slowly a shift is being seen from western clothes and brands to Indian designer wear and indigenous brands and clothing. Interestingly, some of the smaller, newer, and more innovative brands are starting new fashion trends in India. While several startups have cropped up in this space with a differentiated offering, the existing ones have further strengthened their presence through innovation in tech and market efficiency. These fashion startups have not only worked on improving their quality, price point, service and customer engagement, but also ramped up their operational strategies. Some of them have also tied up with designers and international brands to serve customers dramatically better and enhance their shopping experiences.Recognizing theses, we have featured a list of "10 Best Fashion Startups" in our current edition. These startups have great potential with the emerging demands that is expected to continue to rise, and employing technology-driven solutions in this sector. More brands and small companies are now willing to set up their own business to cater to the high demand. The industry offers an abundance of opportunities for artistic, hard-working and enthusiastic people and the future looks promising.Do let us know your thoughts...Nandini MukherjeeManaging EditorStartups are disrupting the Fashion Industry EDITOR'S NOTE Vol 5 · Issue 3 - 2 · September 5, 2019 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Editorial Team Amit Raja Naik Monica Pallavi J Lakshmi G Aparna Roy Riya Sethi Sales & Marketing Divya Shokeen Tapas Ranjan Mallick Editorial Queries editor@startupcity.com To subscribe Visit www.siliconindia.com/subscribe Cover price is ` 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2019 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalVisualisers Vetrivel S Krishna MohanSr. Manager Sales & Marketing Amrit Singh
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