siliconindia | | March 201819Lazy Jojo envisions to give people the power to print anything imaginable on their canvas through fun, innovative designs, and do-it-yourself shoes.By Saket Agarwal, Founder & CEO, LAZY JOJOn the present scenario, there has been a remarkable shift in consumer trend. Consumers take sheer interest in the products they pick for themselves. Gone are those days when consumers would visit Brick and Mortar store more often, for the dawn of e-Commerce in fashion industry has made things available at just a click. While making things viable for consumers has set in a significant trend for the e-Commerce fashion industry, big brands are now at the mercy of the consumers. The market in India is definitely going uphill. There are number of players in the market who are doing extremely well with even hand painted canvas shoes. The market of digitally printed canvas shoes is new and has latent potential. Canvas shoe as we all know is a very basic form of Casual shoe or sneaker. It has been interpreted that way at least in India for a long period. But now as in other parts of the globe, it's all about taking something as basic as a canvas shoe and adding your own spark of quirkiness to it. That's what Lazy Jojo did. It found out its audience; the eCommerce platform and the social engagement helped it cater to the kind of market they were looking at. Also an additional space offered by them gave a the customer a chance to customise their canvas shoe. Shoe, indeed means a lot to a lot many people for some it is a touch of their own passion and we offer that at Lazy Jojo.Consumers demand variety and fast fashion. As soon as they catch sight of a red carpet look of their favourite celebrity, they would want it to be stacked up in their closet. This means an exponential growth in collections, packaging which further affects the supply chain and create complexity in product development. The essential thing to do in today's ecommerce is to understand the trend and do everything to make the most of it in your brand collection.FAST FASHION & CANVAS: DIGITALLY PRINTED SHOES MARKET - TO SWEEP THEFASHION INDUSTRYCEO InsightsI
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