siliconindia | | MAY 20249from Google Ads, employs machine learning and complex algorithms to identify optimal ad bids. By taking into account factors such as audience behavior, competitor pricing, and past ad performance, this tool enables advertisers to use their budgets efficiently while boosting campaign success.Shubhabrata Mohanty, VP - Product Development & Site Head, CDK Global (India), says, "AI will provide a variety of marketing choices and digital marketers & promoters must embrace and accept the strength of the AI to enhance their plans and marketing techniques. Artificial Intelligence will trans-form how Digital Marketing is done today, with its ability to change and manage in real-time, both customers and digital marketers would definitely be on the winning side in this digital war".Google Ads with AIGoogle Bard is a recent AI advancement that is a highly advanced chatbot designed to comprehend and generate human-like text. Although it's currently in beta testing, Bard's potential influence on advertising is significant. It could enable real-time, lifelike interactions that may revolutionize user engagement and personalization in advertising. Amidst this evolving environment, Shopstory stands out as a useful tool for advertisers, automating processes to improve campaign effectiveness. By supplying optimal data for Google's AI, Shopstory aids in the efficient control and use of AI within Google Ads, helping advertisers fully leverage the potential of their campaigns.Final NoteSearch engine advertising is a valuable strategy for businesses aiming to increase their online visibility and attract targeted traffic to their website. By adopting best practices, tracking performance, and keeping up with industry trends, businesses can enhance the effectiveness of their SEA campaigns and meet their marketing objectives.
< Page 8 | Page 10 >