siliconindia | | December 20194Confucius once said ~ "I hear and I forget. I see and I remember. I do and I understand". Experiential marketing is all about the third part of the quote ­ understanding (and remembering), while doing (experiencing). This is why experiential marketing has become one of the most important tools of every marketing department of organizations. Every experiential marketing strategy is designed to combine all the five human senses, thus creating a lasting impression on someone's mind. But then not every marketing professional can design and deliver an experiential experience that will create brand loyalty or at least imprint the brand in the minds of the customers forever. But to create such an experience, the experiential marketing companies need to understand the client's brand, their mission, vision and values just like the back of their hand. Sometimes, even better than what the company themselves know about the way to this engagement model. And only an expert can device and drive such experiential campaigns who understands both the sides of the coin ­ clients and their customers. However, it is equally important to understand the mindset of the target audience and select the right engagement model ­ whether it's social media, event, seminars, promotional activities and others. If you are looking at finding one such experiential expert, our current edition of siliconindia Magazine's `10 Most Promising Experiential Marketing Companies ­ 2019' will help you select the perfect match to your need. Featuring in detail their offerings, expertise and their case studies, the edition is a handbook to understand beyond the borderlines of the usual experiential marketing campaigns and leverage expert service to achieve the desired goals. Read to know more about them.Do let us know what you think!Anamika SahuManaging Editoreditor@siliconindia.comEditorialCreating Impressive Stories that will Stay with You Forever Vol 08 · Issue 6 - 9 · December 23, 2019 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Associate Editor Susila Govindaraj Editorial Team Ananth.V Avinash Roy Mandvi Singh Srrayvinya OLM Sujith Vasudevan Trisha Pragya VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2019 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers Vetrivel S Sivasankar S Veena R PiddannavarGroup Art DirectorAshok KumarNoidaAshu Sethi Garima Anand Circulation Manager Magendran PerumalAnupreethi Danila.D Chander Thyagaraj Felisha Rita Khirod Kumar Correspondents Sigma Mohanty Subhadarshani Mohanty
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