siliconindia | | NOVEMBER 20228EXPERIENTIAL MARKETING: WHERE IS BRAND EXPERIENCE HEADED?IN FOCUSWork functions have become a real hit venture or a dire miss. A number of times people have found themselves impatient and fragile while playing with a board pin at an office corner during the hours of stuffy networking happy hour. Here are a few attributes - The major attribute of the function is that it's not the function itself that stops a person from returning in the next year. The major attribute is the experience the person remembers having. which some of the best brand experiences have ever been offered to their customers.There is a big problem with generic-trade gatherings and industry conferences. That's why some of the renowned business personnel were not only stress-free but, they are surprised and delighted, as when the event curator attended a holiday party that displayed a live, interactive version of a piece of an arcade game, it made the crowd alive. An entire room was curated for setting up a video game panel, and people well dressed up were equivalent to characters from the game. A real-life scoreboard, electronic music was the hit. Best of all, there were no fudging small talks.The function was not just a tired work one, it's an experience and in line with work, has sorted the thing as experiential marketing. As a surprise, a number of people have not even heard of the concept which is a big deal and there's an entire three-day summit added for the function. 65 percent of the brands are utilizing positive correlates with sales.Work of Experiential MarketersAs an in-charge of the creation and execution of the strategy implemented for a live client, an experiential marketer is in charge of interactive marketing campaigns and in-person interactions.The role of an experiential marketer is almost equal to a brand ambassador, event planner, or brand manager and it typically involves the duties of-
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