siliconindia | | NOVEMBER 20224 Vol 10 · Issue 08 - 02 · NOVEMBER, 2022 Publisher Alok Chaturvedi Editor Emmanuel Christi Das Editorial Team Hima P M Tejaswini P Aveek Pal Chaudhari GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Magazine price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.com Visualizer Mrigank SharmaArt ManagerSuanya Chakraborty Manager DesignPrabhu Dutta A.R. N RayCirculation Manager Magendran Perumal Ashwini D Naik Shilpa Selva Felisha Rita Correspondent Samatha SPAssistant Editor Heena KousarAssociate Editor Indranil Chakraborty Winning EmotionsEditorialThere is a lot of discussion over the declining effective-ness of conventional advertising and corporate market-ing tactics. Consumers today are more likely than ever to fast-forward through commercials, prefer commercial-free streaming services over live TV, and have ad blockers installed on their computers.It might be time for your business to change direction and use experiential marketing, a tactic that centres the consumer in a dis-tinctive and interesting brand experience. This category can include live events, installations, product debuts, seminars, and trade shows. Experiential marketing, commonly referred to as engagement mar-keting, invites customers to participate in a brand experience. Ex-perience-based marketing is incredibly effective since humans are emotional beings. When a brand emotionally appeals to us, we not only buy its products, but we also keep with it over time. In a time when the majority of consumers desire individualised experiences and deep connections with a company before making a purchase, experiential marketing is now essential to any modern marketing strategy.Even though many brands have been keen to embrace the expe-riential marketing trend, many still don't fully understand what it is or how to integrate it into their marketing strategies. Experiential marketing is essentially about creating a strong connection between a business and its customers. Experiential marketing aims to get people to actively interact with a brand's identity and basic values rather than simply pushing a specific product to a passive audience.Emmanuel Christi DasEditoreditor@siliconindia.com
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