siliconindia | | July 20198ith the introduction of digital platforms and e-Commerce in every industry possible, it has now become vital for brick and mortar companies to pave their way into the digital world. Digital outreach has now become essential for any and every individual. e-Commerce has resulted in availability of choices from the luxury of home, thereby reducing the reach of any physical retail store. This means that it has never been more important for a company to penetrate into the digital playfield. While any individual prefers the touch and feel purchase because it can help them understand exactly what they are buying, there is no guarantee of availability of time anymore. This means that while touch and feel is still a preferred way of purchase, digital modes are taking over the world. It has never been more important for any organization, never mind the industry it belongs to, to make their digital presence felt. If an organization wants to thrive in the market, it needs to follow all the changes and trends that are ruling the market. What do I mean by this? It means that an organization needs to experiment and enter every segment in the market. When a retail store or any service provider tries to expand beyond its walls, they need to ensure that they do something new to attract their customers. Establishment of kiosks, digital apps & websites, and listing on other digital platforms play a major role in this. For example, in the food industry, while a certain food brand may be well known, making it available DIGITAL TRANSFORMATION FOR BRICK & MORTAR COMPANIESBy Dhananjay Arora, Founder & CEO, KwebmakerWith entrepreneurship in his blood and hooked to the digital space, Dhananjay stands as the linchpin behind Kwebmaker and its unparalleled growth from a one person agency to a 100+ team with global offices and variegated services. Win my opinionDhananjay Arora
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