siliconindia | | July 20194Digital media surely plays a pivotal role in increasing the brand loyalty and outreach. However, it misses the sweetness of tangible experience that exhibitions bring. According to UFI, the global association of the world's leading tradeshow organizers and fairground owners, there are approximately 32,000 exhibitions each year, featuring 4.5 million exhibiting companies and attracting over 303 million visitors. It further states that exhibitors and visitors combined spend around $137 billion every year on exhibitions, making it a significant global industry. Going by the numbers, it is very clear that more and more companies prefer exhibitions to engage with audiences. According to Events Industry Council, 2018, B2B events generate more than $1.07 trillion of direct spending and drew 1.5 billion participants globally in 2017. Hence, it is important to create stalls that speak of the brand, whether it is colour, design, logo, layout, materials or other accessories, companies want these stalls to reflect what they stand for. Hence, the demand for tailored exhibition stalls are in and we are done with the days of one-size fits all stalls. On the other hand, by live streaming these exhibitions, companies create more interest even among customers who are based elsewhere. Not just exhibitions, corporates nowadays extensively use live streaming and webcasting of their conferences, seminars, trainings, events and award functions across its locations to ensure every employee stay connected and feel a part of the larger organization. This is why the PwC reported India's video streaming industry to grow at a CAGR of 21.82 percent to reach Rs.11,977 crore by 2023 with over-the-top video industry recording the highest growth rate among all segments and drive evolution over the next four years in the overall media and entertainment industry. Understanding the need of the hour, siliconindia brings to you `10 Most Promising Exhibition Stall Design Services Providers ­ 2019' and `10 Most Promising Webcasting & Streaming Services Providers ­ 2019'. The issue features some of the eminent names from both the industries who have been creating/delivering sublime experiences and helping brands build their identity while getting more business. Read to know more about them.Do let us know what you think!Anamika SahuManaging Editoreditor@siliconindia.comEditorialTransforming Companies into Brands Vol 02 · Issue 12 - 2 · July, 2019 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Associate Editor Susila Govindaraj Editorial Team Ananth.V Avinash Roy Imelda Tarzarina Srrayvinya OLM Sujith Vasudevan Trisha Pragya Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindiamagazine.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2019 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers Manjunath R Veena R Piddannavar Group Art DirectorAshok KumarNoida Ashu Sethi Garima AnandCirculation Manager Magendran Perumal Ashwini Naik Chander Thyagaraj Felisha Rita Shilpa S VP - Sales & Marketing Virupakshi Pattar
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