siliconindia | | JULY 20224 Vol 10 · Issue 08 - 02 · JULY, 2022 Publisher Alok Chaturvedi Editor Emmanuel Christi Das Editorial Team Aveek Pal Chaudhuri Hima P M Mandvi Singh GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Magazine price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.com Senior DesignerSouvik Acharya Visualiser Asokan S.V.Art ManagerSuanya Chakraborty Manager - Design Prabhudutta A.R.N RayCirculation Manager Magendran Perumal Ashwini D Naik Shilpa Selva Felisha Rita Correspondent Samatha SPAssistant Editor Ananth VAssociate Editor Indranil Chakraborty Where Presentation Really MattersEditorialW hat good is an exhibition booth if it does not attract the right set of audiences at the show!Designing an exhibition stand is much more diffi-cult to conceptualise than you might think. When you get the fundamentals right, an exhibition stall can significantly in-crease the value of your brand. Evidently, in the era of digitization, exhibitions have adapted to fit into the marketing mix in a new way. The likelihood of ending up in a cluttered mix is high when there are too many visual components competing for attention in exhibi-tion stalls, including background colours, fonts, typography, and your products. As a result, your booth design should be straightforward while also reflecting your brand's personality and drawing in poten-tial customers. The way you utilise the space in exhibition stalls will have a big impact on how well the event goes. To make the desired impact, it's crucial to allot the proper amount of floor space and even height in your stalls. According to the venue of these events, reputa-ble exhibition stall designers advise their clients to choose the appro-priate size of stall. The design of your exhibition booth also depends on the nature of your company and the types of activities that will probably occur there.Exhibitions are a fantastic way to meet competitors and potential customers. Trade shows are in fact one of the best places for attendees and exhibitors to network with potential customers, interact with cur-rent ones, and research market and competitor trends. Additionally, you can draw in show attendees' attention and instantly brand aware-ness with a superb exhibition stall design and fabrication.After all, identity created by design is a way to express the core values of your company.Emmanuel Christi DasEditoreditor@siliconindia.com
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