siliconindia | | November 20218In FOCUS8 WAYS TO FIND INVESTORS FOR YOUR STARTUPBY si TEAMStarting a business venture is one of the most thrill-ing decisions anyone can make. Many people revere entrepreneurs for their resilience, discernment, and overall courage. Although social media has painted a glamorous picture about starting and owning a business, there is a lot more than what meets the eye. One of the most significant hurdles entrepreneurs face when start-ing is raising enough capital for their venture. There are countless expenses to consider when starting a business. Coming-up with these funds can be a tall order for a sole entrepreneur. Even so, business owners can benefit im-mensely with the help of investors. Furthermore, regardless of how great your idea or product is and how much your business has grown, it will eventually require more funding. Still, finding a suitable investor to provide financial aid to your venture isn't a walk in the park. Fortunately, there are plenty of avenues that business owners can use to find investors. For instance, some platforms let investors view and fund business projects. You can sign-up to Angels Partners to-day and connect with 40,000+ investors. Even so, some businesses may still have trouble getting the appropriate funding. Here are some of the best ways to find investors for your startup to help those who may have difficulty finding them. UTILIZE FUNDRAISING PLATFORMSFor those who may think that raising funds is not enough, remember that GoFundMe, one of the biggest online fundraising platforms, has made over three billion dol-lars since its inception. Fundraising platforms are also known as crowdfunding sites. Over the years, these web-sites have become more sophisticated. Plenty of accredit-ed investors and financial institutions such as banks are prevalent on such platforms, searching for new ways to dispense capital. Even so, there is a learning curve in-volved, as not all fundraising platforms are the same. Here is a quick look at some of the most common ones.DONATION-BASED PLATFORMSWith donation-based fundraising platforms, donors usu-ally don't expect the money back. When you use such sites to find funding for your project, anyone can donate mon-ey towards your venture. For this reason, many charitable organizations and non-profits also use donation-based fundraising platforms to get financial assistance. EQUITY CROWDFUNDINGEquity crowdfunding is the complete inverse of dona-tion-based crowdfunding. With these fundraisers, inves-tors or donors provide financial aid in exchange for some ownership in the country. In most cases, investors get equity in the form of shares. SOCIAL MEDIAApart from the wheel, the internet is considered one of the greatest inventions of humankind. Its byproduct, social media, can be an excellent tool for businesses to gain much-needed traction. For this reason, social me-dia can be an indispensable tool for attracting investors. What's more, there are plenty of tools available to help you through the process. Therefore, you don't have to rely solely on your know-how to get the attention of your de-WHAT MANY GREENHORN ENTREPRENEURS FAIL TO ACKNOWLEDGE IS THAT HAVING A GOOD CUSTOMER BASE REDUCES THE RELIANCE ON INVESTORS
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