MAY 20184Event Management is an ideal example of an industry that is in its transition phase. As a concept it has been around for a long time but it is just now that businesses have begun to pay more attention to the services that are offered. The industry has evolved a lot in the past few years and is now re-defining itself in the view of the manifold growth of the various happenings in the commercial as well as in the non-commercial world. With modern businesses being highly influenced by image building, events are becoming a powerful tool around the world to create brand loyalty, introduce products, and generate revenue for organizations.With this rise in popularity of events, a growing number of young entrepreneurs have launched event planning start-ups in India. These start-ups are working to upgrade the industry and develop solutions that help businesses more effectively leverage events while improving the overall consumer experience.And honestly, hiring an event management start-up makes a whole lot of sense. In many situations, it is actually crucial for the overall success of the event that is planned since the particular business that wants to organize the meeting might not have the necessary experience and connections to guarantee success.In our current edition, we have featured 10 best event management start-ups. While speaking to them, we came across their journey from the beginning, their strategies to retain strong foothold in the market and their success stories. It is interesting to know that each of activities by these start-ups are being extremely well thought of, pre-planned and arguably aiming to park a sense of indulgence and entertainment along with warm hospitality. We also recommend you to read our Cover Story on Evolute Group, a company with a group experience of almost two decades in integrating strategy, creativity & technology for creation & execution of events for a global audience.Nandini MukherjeeManaging EditorStart-ups are Creating Experiences that Travel!EDITOR'S NOTE Vol 3 · Issue 11 - 3 · May 17, 2018 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Editorial Team Amit Raja Naik Chandrika Patra Lakshmi G Pooja Devi Sales & Marketing Tanya Singh Garima Anand Editorial Queries editor@startupcity.com To subscribe Visit www.siliconindiamagazine.com/subscribe/ Cover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2018 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalVisualisers Manjunath Vimal Raj MSr. Manager Sales & Marketing Amrit Singhsiliconindia
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