JULY 20188vents & Experiential Marketing space has grown organically in India, from yesteryears of parties to grand stadium opening ceremony to EDM concerts to international summits to Weddings etc. To-day's audience is much more evolved and ex-posed to lot of global content, hence to match the unique experience lot of technology is be-ing used lately , viz registration technology, digital screens, projection mapping, Virtual & Augment reality etc. This helps better for con-tent integration and helps to communicate brand story in much better way. As per Adex report Events industry is ap-prox $1 billion industry and growing at an average CAGR of 12 % YOY basis. There is immense potential to industry consider-ing global brands and blue chip startups are spending aggressively from product launches to consumer engagements. With 2019 election industry players have already started gearing up for large infrastructure and technology platforms to optimize the audience reach, in-dustry should overall experience 20% growth for FY19-20. Though audience experience is IN MY OPINIONNEED OF TECHNOLOGYFOR EVENT PLANNING By Sanat Solanki, Biz Head, Tantraa EventsA Committed and innovative entrepreneur who comes with engineering background also experienced in marketing domain, Sanat aims to deliver delightful and elegant events to the customersESanat Solanki
< Page 7 | Page 9 >