siliconindia | | July 20179Processing of data is critical to businesses for developing new competitive strategies, optimize their functioning, and provide differentiated servicespopulation of more than a billion, Internet users in excess of 400 million and Smartphone user base of around 300 million is deemed to generate massive data, making each click an important information point that can be processed using Big Data tools to reveal user behavior and come up with useful and profitable decisions. The growth in the Internet enabled devices and thereby data generation is only expected to grow in future given its easy accessibility, low-cost, ease of use and overall economic growth of the country. An example of this is the recent 4G data wave that was created with the entrance of low cost telecom carriers. It enabled the low income Indian population to join the digital bandwagon, allowing a larger chunk of data to be captured, giving a better understanding of customers to businesses and government programs.Another major driving force is the Government's push towards digitization with initiatives like Digital India that aim to transform the country into a digitally empowered society and the National Optical Fiber Network (NOFN) initiative that aims to connect villages with optical fiber and provide high speed internet connectivity. The length & breadth of the country being digitally connected potentially gives rise to phenomenal data consumption and provides a major impetus to the Big Data analytics industry. The recent Demonetization in India has brought about an attitudinal shift in the minds of the Indian people with more individuals now migrating towards digital payment mediums, and this increasing digitization of transactions is a positively correlating factor for the Big Data Analytics demand in the country. In addition, there is also the government's unique identification project which aims to provide a unique digital identity- an AADHAR number to each of its citizen for efficient delivery of services. Linking of the AADHAR to various services like finance and healthcare is expected to create a gigantic pool of data which would require Big Data analytics to convert the raw data into meaningful information and facilitate analysis.Processing of this Big Data is critical to businesses for developing new competitive strategies, optimize their functioning, and provide differentiated services. As In-dia's economy becomes more global, and with more firms focused on providing world class services and products, Big Data analytics would become an integral part of cor-porate strategy for obtaining significant insights and us-ing it to intensify sales, target the customers effective-ly, and eventually get a competitive edge. Driven by the increased demand for cloud based solutions and predictive analytics capabilities, Big Data has been prevalent in various industries such as Telecom, BFSI, e-Commerce & Healthcare. With the adop-tion and maturity of data analysis increasing every day, it is expected to penetrate other industries as well. Some roadblocks in the India Big Data analyt-ics market is the high investment cost and lack of awareness on the return of investments analytics has to be provide.In conclusion, with India be-ing amongst the top five social media and mobile consumers in the world, generation of vast amount of data is indis-pensable. In the light of ap-prox. 2.9 zeta bytes of data generation by the year 2020, Big Data analytics would synthesize into a booming market, providing abun-dant opportunities to firms and investors wanting to explore this space. Tomoyasu Nishimura
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