AUGUST 20204Whichever part of the world you might be in at this very moment, I bet you wish this pandemic had an abort button attached to it. It's not only that our social lives are interrupted, but the industries like event management, a business that's built on the plinth of people's drive for having a social life, have also taken a knockout punch. Beyond the impact of Covid-19, it was the disastrous timing that made the predicament worse for the industry. Let's look at some numbers. The statistics were in fact looking astonishingly bright for the events industry over the past five years. Valued at Rs.5,631crore in 2016-17, the industry was expected to double, cross Rs.10,000 crore by 2020-21. But instead, it took a catastrophic dive! According to a recent report published by the Event and Entertainment Management Association (EEMA), the Indian event and exhibition market is predicted to experience an Rs.1 lakh crore hit in this quarter. It's a road to baffle every stakeholder of the ecosystem.The startups need to act, and act fast to keep their neck above the water and stay alive to see the dawn of daylight when the world resumes after the pandemic. The combination of technologies like augmented reality, virtual reality hologram &IoT has to assemble like avengers and save the industry by immediately migrating it to the cloud, where a new civilization is already forming. On a positive note, this levels the playing field to an extent and opens the doorway for every organization to have global netizens as their audience. It goes without saying that the companies will have to look beyond social gatherings - to diversify their offerings. The virtual events leveraging OTT platforms, hybrid models by combining physical and virtual components, personalized marketing, modernized advertising techniques are poised to become the buzz words of the future. In this edition, we have enlisted `10 Best Startups in Event Management' that are manifesting exemplary ways to adapt to the new normal and ensure seamless delivery of its services through novel avenues. Do let us know your thoughts! Sujith VasudevanSpecial EditorVirtual is the Synonym of Future for EventsEDITOR'S NOTEVisualisers S Sivasankar J Dennis Bennito siliconindia Vol 6 · Issue 02 - 02 · August 14, 2020 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Special Editor Sujith Vasudevan Editorial Team Aparna Roy Monica Pallavi J Likhith Aradhya Subhadarshini Mohanty Sales & Marketing Ravi Kumar C S Sonia Editorial Queries startupcity@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ Cover price is ` 150 per issue.Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2020 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalSr. Manager Sales & Marketing Virupakshi Pattar
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