| | June 20184Bollywood has always inspired fashion lovers. From Madhubala's Anarkali to Madhuri's Hum Aapke Hai Kaun's iconic purple saree and Deepika's Ghoomar lehnga, from Dilip Kumar claded in dhoti kurta to Ranveer's so-called bizarre ethnic wears in the recent public appearances, there is no stopping-by for fashion lovers. And when in 2017, our Honourable Prime Minister Narendra Modi announced 7th August as the National Handloom Day, the industry is witnessing substantial improvement with more number of fashion lovers opting for handloom and ethnic wears. Aligning themselves with the taste of the consumers, even the ethnic wear designers have made sky their limit when it comes to creativity and imagination. Mixing not just fabrics but embroidery design, patterns and colours from across the length & breadth of the nation helps these designers produce some of the most exquisite ethnic dresses that can anytime beat the international flavours. What was once termed as a `Behenji Style' (thanks to various Bollywood movies), today, the Indian traditional attire is strongly gaining its position even in the corporate world. Today, people look at ethic dresses beyond the wedding and festive costumes - the tag that it gained over a substantial period of time. Professionals happily fuse their jeans with the modern day kurtas or kurtas with palazzo pants, or even drape their kurtas with stoles to embrace an elegant and modern look. Thanks to the e-Commerce boom, this liking has turned towards craziness and people from metros to tier-II, III and IV cities now deck-up themselves with something they ways desired. Across all age-groups and sex, ethnic wear market is picking-up. Saluting the heart of Indian fashion industry and the artisans, siliconindia Lifestyle brings to you `20 Most Promising Ethnic Designers & Sellers - 2018'. The featured companies though still at the growth stage, have been giving tough competition to the global players in the Indian ethnic wear segment through their unique creation of designs, patterns and fabric mix, which are much in demand in the international markets. The companies also serve customers through their online and offline stores across the nation taking the art to the remotest corner of the country and bringing twinkles in the eyes of the wearer. Anamika SahuManaging Editoreditor@siliconindia.comEditorialIndian Ethnic Wear - The Twinkle of the Wearer siliconindia Vol 06 · Issue 11-11 · June 12, 2018 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Associate Editor Susila Govindaraj Editorial Team Ananth .V Imelda Tarzarina Krupa P. Dave Shefali Mathur Sophia Rohtagi Sujith Vasudevan Taufia Alib Trisha Pragya Younous Ahmad Dar VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindiamagazine.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2018 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers Manjunath Mohana Krishnan Veena R PGroup Art DirectorAshok Kumar NoidaGarima Anand Ashu Sethi Jaya Arora Circulation Manager Magendran Perumal Ameet Kumar Sahoo Shashi Ranjan Sambit Satpathy
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