SEPTEMBER 20239products like shower gel, face wash, shower cream, after shave lotion and more. Self-grooming and skin-care manufacturing startups like Good vibes, Soulflower, Alps Goodness have introduced a wide range of pure essential oils and gained tremendous popularity in just a couple of years.· Improves the Texture of Skin & Hair: Essential oils are very strong having protective antioxidant and antimicrobial properties, balancing or reducing skin oils, calming inflammation or irritation, helping to preserve skin moisture, supporting skin repair, improving the appearance of fine lines and wrinkles, and many other desirable actions. Famous brands like WOW, Mamaearth, St. Botanica have come up with whole new range of aromatic products like rosehip oil serum, grapeseed oil, saffron oil, Ylang Ylang for flawless plump skin, onion oil, and onion shampoo for combating dandruff, and bhringaraj-amla shampoo for hair-growth, which improves the root system of hair, tea tree serum, rosemary serum, cica and cactus extract for reducing oil, unclog the pores and acne.· Improves Sleep-wakefulness Cycle: A study has revealed that 1 in every 3 adults having sleep disorders and 10 percent of them are having insomnia disorder. Rosemary oil works wonder for them, and it is way too effective than sedatives for having no side effects. An experiment over 60 patients in a cardiac intensive care unit showed that 15 of them who inhaled the aroma of rosemary oil, had improved quality of sleep while compared to rest of them.· Improves Digestive System & Reduce Nausea: According to R&D, Peppermint oil has potential benefits like relieving GI discomfort, nausea and pain. Ginger oil encourages the digestive process by preventing food from lingering in your gastrointestinal tract, which sometimes causes nausea.· Reduce Menstrual Cramp: A recent study of 80 women with dysmenorrhea or menstrual cramp has revealed that a soft massage with lavender oil mixed with the extracts of cinnamon, clove and carrier oil like coconut or olive oil can reduce the menstrual cramp and offers a light blood flow in the menstrual cycle. It is safe and side effect free treatments for women in comparison to pain killer medicines or nonsteroidal anti-inflammatory drugs (NSAIDs).· Reduces Muscle Pain: In Thailand, a research study was conducted on a group of individuals having back pain or chronic muscle pain. They segregated the groups and in one group they gave Thai massage with body oil and in other group they mixed few drops of ginger oil with it. After 15 days they saw the latter group experienced much better result for their pains.Market Demand & Future Forecast: Essential oil is one of the most demanded ingredients in today's urban corporate world. Many startups are coming up and making magical products using pure drops of essential oils in their products and getting recognized easily. A Mumbai based startup brand Mcaffeine which was started in 2015 is now having a turnover of Rs.135.23 crore in FY22 with a 103.3 percent surge from last year's sale. They have already served nearly 2.5 million customers and eyeing to reach Rs.700 crore by FY24. Market report suggests 497,959 tons of essential oils consumed globally in 2022. The market for essential oils is expected to grow quickly, exhibiting a CAGR of 7.7 percent to reach $39.14 billion in value by 2032.
< Page 8 | Page 10 >