siliconindia | | FEBRUARY 202119COMPANY SPOTLIGHTFounded in 2005, Reliance Securities Limited (R-Sec) is a leading capital markets business with an array of investment offerings across equities, derivatives, currency, IPOs, wealth management solutions, insurance products, mutual funds, bonds, and corporate FDs amongst others. As India's first end-to-end digitally integrated finan-cial services platform, Reliance Securities has consciously transited to the "Phygital" business model and introduced a series of digital initiatives under Systematic Digital En-gagements (SDE), a single-window growth engagement concept, which is core to consumer engagements across all categories including advisory, research, transactions, education, training and awareness engagements. SDE has ensured completely paperless investment experience for customers.The `Phygital' model for a variety of clientsReliance Securities caters to every client need ­ right from aiding them to garner knowledge, insights and expert views to ensure faster, smoother, seamless and educated investments across asset classes. The state-of-the-art online trading platforms help clients execute trades quickly as well as seamlessly. These advanced trading platforms provide Robo insights, instant updates, analysed stock, aggregated news and real time quotes for clients to trade confidently. Systematic Digital Engagements (SDE) for creating value It has initiated IPs and analytically driven solutions under SDE for creating continuous value for customers, such as `Market Buzz' for stock investing, `Digilearn' a complete digital investor education initiative.The intuitive hi-tech trading platforms and digital tools enable customers to create a differentiated trading experience by enabling quick market identification and execution. Artificial intelligence (AI) and Machine learning (ML) enabled automatizationThe trading and investing processes are backed by hi-tech predictive technologies for possible future events and investment strategies. Data analytics and artificial intelligence tools are used for asset rebalancing and asset allocation, across its wide array of investment and savings products. Additionally, cloud-based, Robo-advisory-enabled platforms, powered by 36 robots, provide personalised recommendations to users about investment and asset management.Regtech for seamless compliance processesApplication of regulatory technology (Regtech) has also enabled Reliance Securities to become one of the most compliant brokers in the category by speeding up and making compliance processes seamless. RELIANCE SECURITIES LIMITED: FASTEST-GROWING FINANCIAL SERVICES BUSINESS IN INDIAPost-Covid world with distance economy will alter clients' handling on savings and investments, focusing on decisions, with rise in thematic investment requirements. The demand for complete digital solutions for faster-smoother and paper free will trigger a trend of Systematic Digital Engagement (SDE) in the financial services industry of digitized and automatized servicesLav Chaturvedi,Executive Director & CEOBy Tanuja A AkkannavarBy Tanuja A Akkannavar
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