siliconindia | | July 20178IN MY OPINIONBy V. S. Parathasarthy, Group CIO & President, CFO, Member of the Group Executive Board, Mahindra & Mahindra Ltd.T hinking is a function of brain. Design Thinking principles help organizations, shift orbits and mi-grate to future leadership position. It's a synchronized thinking of left brain with right brain, enabling the `WHOLE brain approach'.The three dimensional model of de-sign thinking is `Comprehending the Universe, Nurturing Organizations, & Ocean thinking.'1. Comprehending the Universe: Custom-er has always been at the focal point and business around it. The `Digital' has created attractive spider-net around business with huge promises & unthinkable alternatives for raising the customer expectations. Needs are getting created day-by-day. Its time, or-ganizations comprehend this universe with customer at the core & products-services around it. Those organizations, who balance the needs through their business models, are moving up to become market leaders. To discover the unspoken needs of the customers, one needs to use the `A-B-C-D framework of KNOWN and UNKNOWN'A. The Arena gives visibility to under-stand the customer and service provider well. These understandings need to be for-malized in order to get objective clarity and promoting sustainability. Formalise the truth is a rule.B. The Blind spot originate through assumptions and ultimately affect the cus-tomer's intended usage. One sided work-ing, without getting into customer shoes blocks the empathetic working. The blind spots need to be minimised and Area to be enlarged.C. The Closed spots are those which Customer doesn't expect but Business-es anticipate possibilities. These are un-tapped opportunities which sometimes spurt the growth exponentially. Identify-ing the Closed spots should be a priority for organisations.D. The Dark sides are the most vulnera-ble ones to handle. Exposing them and un-ENGINEERING - DESIGN THINKINGWith 25+ years of IT experience building expertise around Business Strategy, Mergers & Acquisitions, Vendor Management, Business Intelligence, Operations Management and Business Development, Parthasarathy is currently working as Group CFO & CIO, President, Member of the Group Executive Board at Mahindra Group.
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