siliconindia | | NOVEMBER 20208DIGITIZATION'S IMPACT ON REAL ESTATE SECTOR: PRESENT AND FUTUREhe real estate business is often known for adapting advancements slowly but with Artificial Intelligence and Machine Learning, it has been experimenting for some time now. Here are 5 smart ways that technological advances and their application are molding the fu-ture of the real estate business:Marketing and SalesOrganizations can utilize AI for lead management to show customized promotions or messages to prospec-tive buyers or lenders. Artificial intel-ligence could likewise be utilized for breaking down existing market data to suggest properties to purchase or sell, in view of the broker's previous deals records and goals. Natural lan-guage processing (NLP) calculations could be utilized to comprehend what makes a difference to clients in each postal division and what's different about a given house from its listings. Examination of client interactions during the lending or house-buying cycle would be helpful for client support analysis. Artificial intelli-gence fueled chatbots could likewise be utilized to address any question from an expected possibility in a jiffy and make customized contri-butions dependent on client inclina-tions, without the requirement for a business operator.In My OpinionTBy Munish Baldev, Founder and CEO, J.S Martin & CoIn his 23+ years' experience, Munish has been a charming solution deliverer of all stakeholders. He is an expert in real estate, construction, mall management, retail leasing, integrated marketing, communication, brand building, and capitalizing leased retail space.Munish Baldev
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