DECEMBER 20239undergone significant changes, and there is tremendous potential for success in these markets. In FY 2022, dine-in had the highest share 44.23 percent. But in the future, the take-away and home delivery segments are expected to grow significantly and have a higher market share of 21.25 percent and 40.81 percent, respectively, in FY 2027 as compared to dine-in.One of the pivotal reasons of this evolving growth is the increase in purchasing power and a preference for branded products. A string of businesses that first began nearly six decades ago, today, make up some of the most popular brands in the world like McDonalds and Taco Bell. Since then, this market paradigm has changed, especially in India.In the landscape of startup-based economy, a greater number of QSR brands are coming in the limelight and earning millions in just few months of operation. Regarding this, CEO and Founder of Burger Singh, Kabir Jeet Singh quoted, "QSR brands have great potential for success in tier II and III cities as they are emerging markets for fast food chains." People's love for fast food seems never ending, as it is quickly prepared, takes less time to eat and easily available in the market. Kabir Jeet Singh also mentioned that the annual spending of middle-class households on fast-food restaurants in India's Tier II and III cities has grown by 108 percent in the last two years, from Rs.2,500 to Rs.5,400.Quality food is always preferred by the mass, whether you take much time or less, quality and taste should not suffer. QSR brands of today are using technologies and joining hands with distributors to procure supplies at a reasonable cost. QSR restaurants focus on quickly serving food and use ready-to-cook ingredients. To maintain the taste and quality of the food and raw materials they source from a central location and after that transform them into ready to cook state.Let's talk about few growing QSR brands which are shaping their future with good food.Samosa Singh: A couple from Bengaluru, Nidhi Singh and Shikhar Veer Singh left their high-paying jobs to start their own food startup called "Samosa Singh" in 2015. The idea for the startup came from Shikhar's love for samosas and his desire to make it a popular snack in the city. Their immense love for starting their own business made them sell their house Rs.80 lakhs to fund the startup. Presently, the company has an annual turnover of Rs.45 crores, and around Rs.12 lahks per day. They have started franchise system to expand their business beyond the state boundary. The company which was started with samosa gradually, has introduced few varieties of north Indian delicacies paneer butter Masala Kulcha, samosa busket, customized thali and more. The USP of their product is the un-fried product's shelf life is an impressive six months, using blast freezing technology without any preservatives. They have worked with INOX, PVR, Café Coffee Day and TCS. At INOX and PVR, Samosa Singh has its own branded kiosks. In total the company has seven outlets in Bengaluru. Samosa Singh now operates out of a large highly automated kitchen that can easily meet the current order size of 10,000 samosas a day.The Biryani House: The Biryani House is India's fastest-to-be cloud kitchen network and the only company that offers more than 50 varieties of Dum Biryani. In 2015, The Biryani House commenced its first outlet in Kalyan, Maharashtra by Sarvesh Chaubey. In 2021, it opened outlets in Delhi-NCR. In one master kitchen, there are 3-4 district units and 30 outlets consisting of Food on Wheels, Fine Dine and Shop In. Along with biriyani they are offering variety of kebabs and more north Indian delicacies. They are selling more than 10,000 orders per month. Sarvesh Choubey said that, their focus is to have India's biggest franchise network of like-minded franchise owners with whom they can work with common vision. The company further eyes for Rs.5 crore revenue by the end of 2022 with a total of 70 outlets pan-India. They started ten master cloud kitchens and 250 small units serving different categories through 100 delivery outlets, in Delhi and UP. The company has an international presence in Bahrain and Singapore and is planning to prosper more in the international market.Burger Singh: The founder of the company, Kabir Jeet Singh, got the idea of this startup when he was studying in UK, as he was missing the indian style burgers. He then experimented with the patties by adding Indian spices to it which became an instant hit among his friends. After returning to India, he conducted extensive research, analyzed consumer preferences, and brought together a team that shared vision of creating India's largest homegrown QSR chain. He started Burger Singh from a 98 sq ft outlet in Gurugram in 2014. Amidst so many burger chains like Burger King, McDonanld it attracted people because of its homely taste of Indian One cannot think well, love well, sleep well, if one has not dined well - Virginia Woolf
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