DECEMBER 20249THE FIGHT AGAINST COUNTERFEITINGnew quality standards hope to save the interests of consumers by getting clear of fake reviews and transparency in product feedback.Tech Solutions to Stop Counterfeiting & Protect BrandsIn 2024, increasing consumers will push for transparency and sustainability while expecting properly sourced products, putting businesses at risk with counterfeit goods and compromised supply chains. Counterfeits damage brand integrity, pose safety risks, and impact revenue. Effective monitoring and traceability are critical to ensuring authenticity and consumer safety. Businesses utilize different technologies to combat counterfeiting:Holograms & Security Inks: These special features are added to products to verify their authenticity and show if they've been tampered with. They help customers easily spot genuine products.Barcodes & RFID Tags: These are usually used by fashion and electronic devices in tracking the movement of goods within the supply chain. A firm will ensure that its products are not forged if it issues unique identifiers for every product.Blockchain: The blockchain technology confirms a safe, tamper-proof record of the process that a product has gone through from the manufacturer to the consumer. Thus, counterfeiters cannot easily alter details regarding products.AI: Artificial Intelligence scans the 100s of millions of data and generates the look out for traced counterfeit products. They show the quick identification of scams or suspicious activity so that businesses can take prompt actions as well.Padmakumar Nair, Co-Founder & CEO, Ennoventure, says, "Although technologies help the brands to some extent against counterfeits, they are not entirely foolproof".Top Players in Anti-Counterfeiting Solutions Industry 2024Recently, siliconindia Magazine recognized the Top Anti-Counterfeiting & Traceability Solution Providers of 2024 while offering companies engaged in the fight against counterfeit goods and improvement in supply chain transparency. Today, these companies are using leading-edge technologies to protect product authenticity, ensure consumer safety, and maintain brand integrity across industries.Acviss: Acviss boasts of very robust anti-counterfeiting and traceability solutions that may be applied in various industries, such as luxury goods, including pharmaceuticals. This makes sure their products are original and can thus build trust into global supply chains.Checko: Checko has innovated a unique copy-proof technology through which the consumer can check the genuineness of the product himself, in other words, providing the user with the power of checking authenticity. Apart from that, Checko also offers effective solutions for tracking and tracing that help businesses monitor their products and engage customers.Ciphercode Tech Solutions: A blockchain product authentication leader, Ciphercode Tech Solutions promotes not only security but also scalability and cost-effectiveness in helping businesses reduce counterfeiting and increase supply chain traceability.Evdens: Evdens is a cloud-based self-service platform for anti-counterfeiting and product authentication. Evdens creates secure, copy-resistant identities that ensure integrity of the product and are traceable along the whole supply chain.Genefied: This is a SaaS-based solution for consumer brands on how to connect better with their target audience. The product solutions ensure that the clients are loyal and retained in addition to having the authenticity and traceability of products sold.
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