SEPTEMBER 20249SC COLUMNstatements such as, the dark-skinned women will face failed marriages or will not get good groom and not getting jobs opportunities. Neglecting about mental stability and wellbeing of their customers, they focused only on the brand expansion through skin lightening products.Staggering Shift by StartupsInto the landscape of beauty and cosmetic industry, startups have deliberately made and still making strides by eliminating the craze and obsession on fair skin and shiny hair by highlighting the concept of healthy skin. They are thoughtfully breaking the traditional barriers in the industry through launching inventive products leveraging chemical-free ingredients. In order to boost the availability of skin and hair care products to everyone, the brands are offering their products in affordable and personalized solutions.They are coming up with inventive approaches such as leveraging sustainable and eco-friendly practices in manufacturing skin and hair care products, science-backed formulations, dermatologically-tested products without side effects, cruelty-free vegan & organic products, and so on. Also they are leveraging the power of technology through D2C models and online shopping platforms, to redefine accessibility and attainability.Cruelty-free Makeup Products in your Makeup KitsSugar cosmetics, a new-age cruelty-free cosmetic startup brand that focuses on skin care. The startup curates the products from all over the world to cater the needs when it comes to blending the process of makeup with skincare regime.Startups such as Purplle, MyGlamm, and Nykaa have redefined the market by enabling the easy access to huge array of high-ended skincare and cosmetic products to everyone by connecting their users with best beauty solutions.CureSkin is an inventive startup that harnesses the AI technology to offer customized skincare regimens and products that are tailored to fit for diverse skin types and concerns.Truth & Hair, a startup centered on professional hair care provides texture-based solutions for hair that cures the hair problems from roots through both internal and external treatments. They offer extensive range of hair care products according to diverse hair and scalp types.Familiar for its vegan and cruelty-free products, Plum emphasizes on utilizing the natural and non-toxic skincare products curated without harsh chemicals such as sulfates and parabens which is safe for all type of skin.
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