siliconindia | | June 202119resulted in designers having optimized designs from the brand's perspective in an appealing way, which not only makes the brand message clear but also engages the audiences.THE WAY AHEADThe current situation has emerged as an opportunity for brands to deliver their message in an empathetic way through communication design. Design has been one of the primary factors for maintaining brand engagement with the audience. What is a trend today will become the new normal tomorrow.The one thing that stays constant is the need for designers to keep up with the upcoming trends so that the brand stays up to date and continues attracting audiences in newer and more creative ways.Since designers can work remotely and still deliver accurate results, they will continue to remain in demand. The industry needs desingers to create engaging content and keep up with marketing trends.The pandemic has shown a trend in brands finding new methods to keep the customers hooked especially by maintaining an emotional connection. Brands have realized the importance of effective visual communication, leading to an increase in the demand for designers (graphics, UI/UX, and more. The different ways in which brands are growing are proof that designing is one of the key ingredients for effective engagement in the new normal. If there's one thing that has been, and will continue to be, in demand during the new normal, it's creativity. In order to ensure meaningful engagement, brands have adopted communication design as a tool, helping them stay connected to their audiences
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