siliconindia | | May 201819Fortune TechnoComps: Deploying Best Industry Practices to meet Client's Ever-changing NeedsIn the present Hi-Tech business world, electronic components form the nervous system of almost all the industries and are a subject of continual progression. This evolution is forcing a paradigm shift in the way electronic component distributors must do busi-ness, now and in the near future, if they want to achieve success. Not all distributors, but some have al-ready adapted to this change by providing more than just a product. They have shifted from strictly pro-viding distribution of components to building significant value-add-ed customer relationship which in return creates loyalty and keeps the customer coming back. Standing out even among those select few, Fortune Tech-noComps ­ India's largest distributor of TDK/Epcos, functions as a part of the service industry and de-ploys best-in-class business practices including profession-alism, responsibility, accountability and empathy to build the long-term relationship with customer, unlike most elec-tronic component distributors who operate as wholesalers. In fact, the firm takes periodic feedback from the custom-ers on continual basis so as to meet their ever-changing needs and expectations.Fortune TechnoComps was started in 2000 to support customers by furnishing anything & everything in passive components counting ferrites, EMC filters, and others that offers surge protection. However the company's prime focus is on Metal Oxide Varistors (MOV), as it is experiencing ex-plosive growth due to LED boom. It expects film capacitors to attain similar growth, once government of India mandates ISI mark for film caps to eliminating subpar components. Fortune TechnoComps has been serving clients across many industries worldwide in INR and USD from offices in India and Hong Kong and complies with all necessary regula-tory mandates ensuring customer satis-faction, repeat business, higher pock-et share and goodwill.Overcoming the BarriersThanks to its obsession with pur-suing industry best practices, For-tune TechnoComps's customers are averted from hassles allied to long lead times, uncompetitive pricing, lack of stock, distributor arbitrarily pushing out deliveries (risking customer line stoppage) and frequent price changes (due foreign exchange fluctuations). Its unique combination of ERP and principles not only give visibility & control of all sales orders and keep clients informed in real time about progress of their order enabling them to schedule their production planning accord-ingly, but also accommodate expedited production in case of any emergency. Furthermore, its highly technical and com-prehensive process of 8D evaluation helps customers to take informed decision. "We offer our customers most competi-tive prices, lowest delivery lead times, professional handing of business transactions, wide range of products, support throughout the business cycles, access to technical and de-sign in capabilities, timely delivery and samples & financial support," remarks Keshav Arora, Managing Director, For-tune TechnoComps.Yet another factor that keeps the company apart from the crowd is its futuristic team operating at a centrally locat-ed well-furnished office comprised of advanced & modern telecommunications and computing facilities. Apart from conducting periodic formal and informal training, the firm focuses on internal communication, stock control and logis-tics helping employees to meet their stringent service targets set internally. With a consistent growth of 20 percent (from last three years), Fortune TechnoComps visions to add more products in its basket to support LED boom, Make in India initiative, automotive sector and increased demand for re-newable energy. ELECTRONIC COMPONENTSDISTRIBUTORS 201820 MOST PROMISING Fortune TechnoComps's customers are averted from hassles allied to long lead times, uncompetitive pricing, lack of stock, distributor arbitrarily pushing out deliveries and frequent price changes Keshav Arora, Managing Director
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