| | September 201919As aging baby boomers of India have already started planning for their retirement, there is a huge opportunity for companies to help senior adults remain independent as they get older. To date, there has been a lot of focus on the real estate aspect of independent living without any plan for how to care for seniors as they age. "In India, we are the only organized provider that focuses on the care component of senior care," asserts Nanki Lakhwinder Singh, CEO, Genesis Rehabilitation Services India (GRSI) Pvt. Ltd., which is a joint venture with Genesis Rehabilitation Services in the US. With the emergence of chronic conditions and multiple co-morbidities, there is a need to adapt healthcare options to the generational differences of aging seniors. Thus, leveraging the global expertise from its partner Genesis Rehabilitation Services, GRSI offers short and long-term rehabilitation at its sites of service, including assisted living, memory care, and post-hospital rehabilitation.Prime Destination for Rehabilitation ServicesWith multiple offerings, GRSI is bridging the gap that exists in India by providing services for the special needs of aging seniors. GRSI aims to provide different facilities for various patient requirements and is engaged in increasing patient awareness. "Patients realize that their needs are different from the ones in any other age category. Hence, we intend to develop more innovative ways to assist them as they age," adds Nanki.Rehabilitation is necessary for physical, social and functional independence as people age. To provide in-person care for all patients, GRSI provides Physical, Speech and Occupational Therapy. The therapeutic services are also offered via outpatient rehabilitation, whether on a one-on-one basis or as part of a group. The aging population above 60 years old is dealing with the burden of multiple diseases. GRSI offers a variety of Specialty Programs with evidence-based rehabilitation therapies. These programs span a wide spectrum of geriatric disorders that include Memory Care, Pain Management, Vestibular Pain Management, Aquatic Therapy, Skin & Wound Care, and many more.Going a step further, GRSI's proactive team coordinates with the patients' assigned physician even before they are discharged from the hospital, which helps for a smooth transition to the rehabilitation facility. Depending on the unique post-hospital rehabilitation needs of the patient, a short or long-term stay is provided. GRSI can even provide short-term rehabilitation for medical tourists from across the world.Creating the Next Line of ExpertiseAs senior care is new in India, it is difficult to find an existing workforce to take care of seniors commensurate with the level of care GRSI provides. Hence, the company is developing its own team of caregivers, and is currently scouting all opportunities to train a larger work force for this sector. Nanki concludes, "The company is growing. Our current plan is to begin providing service in the NCR region and expand to other large cities in India". Genesis Rehabilitation Services India: Bringing Care & Compassion to Every Life it TouchesGRSI's proactive team coordinates with the patients' assigned physician even before they are discharged from the hospital, which helps for a smooth transition to the rehabilitation facilitySERVICES PROVIDERS - 201910 MOST PROMISING ELDERLY CARENanki Lakhwinder Singh, CEO
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