APRIL 20224 Vol 7 · Issue 8 - 1 · APRIL- 2022 Publisher Alok Chaturvedi Special Editor Emanuel Christi Das Editorial Team Monica Pallavi J Hridkamal Roy Akankha Chak Sales & Marketing Deepika S. Nischita Prakash Naik, Arvind Chakaravathy Editorial Queries startupcity@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ Cover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Biz Print Media Technologies Pvt. Ltd. and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 Biz Print Media Technologies Pvt. Ltd. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalVisualisers Girisha M Rajesh BVP Sales & Marketing Shashi RanjansiliconindiaIndia is the second-largest global venture capital investment hub for digital shopping companies, growing by a whopping 175 per cent from USD 8 billion in 2020 to USD 22 billion in 2021. In the past, business sector has evidently adopted the changes in operations to stay ahead in the cut-throat competitive world. E-commerce technology trends have a significant impact on online shopping. Therefore, it's no news that it will continue to have the influence of new technology, new consumer demands, and the constant shift from desktop to mobile devices. Not long before the techade took off and digital technology touched almost every life, online shopping was mainly associated with the tech-savvy, smartphone-friendly urbanites. Thanks to the rapid adoption of the internet in recent years, e-shopping is no longer accessed by a privileged few from Tier 1 cities. The new category of online shoppers, accounting for 66% of all ecommerce sales, comes from every nook and cranny as Tier 2 cities, small towns and rural India are reaping the benefits of the internet and creating a level playing field. With digital commerce growing in leaps and bounds, ecommerce marketplaces are ready to tap into its potential.Nevertheless, the ecommerce sector in India is currently at a late growth stage with catalytic presence of multiple players and the emergence of new business models such as direct-to-consumer or D2C, the Thrasio model of consolidation and growth and the rapid rise of social & Q commerce. Let's not forget, the country is home to more than 5K active ecommerce startups, which are pushing the limits of digital commerce across the consumer retail segment and driving growth.In this edition, we at siliconindia Startup City bring forth the startups that have created a stir with their unique offerings with the unique way of the presenting the offerings. Do let us know what you think.Emanuel Christi DasSpecial EditorThe Wave of eCommerce InclusionEDITOR'S NOTE
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