siliconindia | | April 20204 Modern Tools for Business GrowthThe pace of change today is the slowest it'll ever be. As a business executive, you need to keep your pulse on emerging trends to avoid disappointing customers and falling behind competitors. To discuss a pointer which this edition is focused on, ecommerce website designs play a crucial role in any business. In order to be successful, your website needs to appeal to both humans and computers: i.e. customers and search engines. Search engine optimization (SEO) is what brings your website to a high position in search results on Google, Bing, Yahoo! and others. This makes your website easier for customers to discover while searching for the products they want to buy. SEO is performed in a few ways, including content marketing that targets important keywords, and on-page optimizations geared toward proper formatting and fast page load speed.eCommerce website design is important for both of these goals. A skilled designer can create a website that looks fantastic and helps lead customers through the buying process from beginning to end, by placing design elements like Call to Action buttons in the ideal places on the page. The designer can also ensure SEO-friendliness by optimizing each page's graphics and code structure for speed, building the page layouts to be responsive to mobile devices (meaning the page adapts automatically to every screen from smartphone to desktop). Besides the web design of your website, animation too has turned out to be a powerful tool for mass communication, making its way into the advertising strategies of business firms. Business firms from various segments of the industry have acknowledged the benefits of 3D animation in marketing. Most of these companies seek professional animation services from the established platforms to bolster their customer engagement and marketing strategies. Take a look at this edition featuring both the elements of modern business' growth. Let us know what you think.Emmanuel Christi DasSpecial Editoreditor@siliconindia.comEditorialsiliconindia Vol 08 · Issue 9 - 8 · April 20 - 2020 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Special Editor Emmanuel Christi Das Editorial Team Ananth.V Saroop K P Rajan Sarma Srrayvinya OLM Shiwani Prakash Sujith Vasudevan Vaishnavi Pradeep VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2020 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers Manjunath S Sivasankar Group Art DirectorAshok KumarNoida Ashu Sethi Garima AnandCirculation Manager Magendran Perumal Anupreethi Danila Nagendra Kumar Shashi Ranjan Ameet Kumar Sahoo
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