JUNE 20234Do you want to protect environment? Is it possible to save the planet and make money simultaneously?Each passing day, greener practices and eco-friendly products are setting its trend and their demand is skyrocketing. There are several reasons which are adding to the value of being eco-friendly and enhancing sustainability. Today, the world wants to protect our Mother Earth. Thus, the consumers globally are changing their perspectives in order to save animals, save environment. With this universal mindset and idea of going green, mitigating pollution, consumers are looking forward to prioritize sustainability. Therefore, as the world increasingly embracing the pursuit of eco-friendly lifestyle, it is also increasing the demand for eco-friendly products and animal-free products. When we dig into the past, Goldman Sachs had predicted 5 years back that the Indian Organic Personal Care Market will grow to about Rs. 1000 crore. Nevertheless this early prediction has not yet hit the rocks due to pandemic yet the impossible will surely be possible in near future. The world is enthusiastically participating in philanthropic efforts to promote green business and improve green marketing. This go green act is definitely revising the myths, debunking the old lifestyle and motivating the consumers to demand for more greener, fairer, and smarter lifestyle. The CGF (Consumer Goods Forum) and the industry as a whole have set some eco-friendly goals for cutting greenhouse gas emissions, reducing or eliminating plastic waste, minimizing food waste, and improving crop sustainability. And companies are taking other meaningful steps to become more eco-conscious throughout their operations. As the companies are becoming more eco-conscious, in return this act of responsibility is helping them to penetrate the concept `eco-consumerism'.This drastic change of mindset from littering the environment to filtering, recycling and reusing is balancing both the environment and economy. From packaging to food items a lot of people have transformed from just consumers to green consumers. As a result, many businesses have come up with new ideas and techniques to maintain and introduce more innovations in products, packaging, and production.This suggests, sustainability have echoed its value throughout the world, as both companies and consumers are continuing with sustainable practices and have switched to eco-friendly products. Heena KousarAsst Managing Editor editor@siliconindia.com Indeed, SUSTAINABILITY is the frontier of transforming the world to `being eco-friendly & enjoying eco-friendly luxury'EDITOR'S NOTEsiliconindia Vol 8 · Issue 21 · JUNE - 2023 Publisher Alok Chaturvedi Associate Editor Indranil Chakraborty Editorial Team Akanshah Shiwani Pradhan Samatha S. P. Sales & Marketing Nischita Prakash Naik Editorial Queries editor@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ Magazine Price is Rs. 150 per issuePrinted and Published By Alok Chaturvedi on behalf of Silicon media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Publisher Alok ChaturvediCopyright © 2023 Silicon Media Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@siliconindia.comCirculation Manager Magendran PerumalGM Sales & Marketing Shashi RanjanManager - Design Prabhudutta A.R.N RayArt Manager Suanya ChakrabortyDesigners Mrigank Sharma Muhammed Rafik Asst Managing Editor Heena Kousar
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