siliconindia | | JULY 20224 Vol 10 · Issue 08 - 02 · July, 2022 Publisher Alok Chaturvedi Editor Emmanuel Christi Das Editorial Team Aveek Pal Chaudhuri Hima P M Mandvi Singh GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.com Visualisers Girisha M Angitha Ratheesh Manager - DesignPrabhu Dutta A.R.N RayCirculation Manager Magendran Perumal Ashwini D Naik Shilpa Selva Felisha Rita Correspondent Soumya JAssistant Editor Ananth VAssociate Editor Indranil Chakraborty Central Pollution Control Board (CPCB) in 2021 reported a massive 34,69,780 TPA of plastic waste generated in India every year. This translates to a per capita generation of plastic that is double the figures in the last 5 years. A large part of this waste can be attributed to single-use or disposable applications in the form of bottles, use & throw plates, bags, wrappers, and sachets - the most fatal of them all being the plastic bottles & cups. On a broader perspective, India is a land of surprising contrasts. It represents just 2.4 percent of the world's land mass, yet supports 16 percent of its population. Its environment is polluted due to the pressures of overpopulation, yet our leaders are deeply committed to combating climate change. However, that alone does not solve the problems that have encroached in disguise of plastic. Thanks to the widespread encroachment of plastic in our lives, today most of the water bodies are in plastic, as the recent high tide revealed in Mumbai, where the receding water of the ocean left behind a shocking image, which went viral on social. While oceans are one end of the problem, plastic choked rivers are the end of the problem, as highlighted by yet another viral video of a Himalayan River. The first step is to completely give up single-use plastic such as disposable glasses, plates, cups, bags and straws, and adopt eco-friendly alternatives. The country has collectively risen to the nightmare describes our environmental situation. Around the world, environmental startups are tackling climate change concerns head-on by pioneering products, services, and climate action resources through eco-friendly startups. Let's take a moment to get to know them. This edition throws light on some of those eco-friendly product brands. Do let us what you think. Emmanuel Christi DasEditoreditor@siliconindia.comThe Greener WayEditorial
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