siliconindia | | November 20179Communication is the key! The communication should be such that it conveys the exact message you want and leads to a buying decisionplace for anything out-dated today. The content should be interesting and useful. If you don't provide it, your competitors will. Hence, it is important to have a website which allows you to change the content at any point. Investment in internet marketing strategy is a boon for the businesses. There are various internet marketing strategies like Search engine optimization, Opt-in email list, blogs, contests, and giveaways. A businessman/woman must understand which strategy works for his/her business. To come up with the right strategy, one must study their competitors and market. This will help you understand who your target audience is and which market should be tapped. Using a strategy puts you on the world map and helps you tap the untapped market. Integration with social media is a must! Technology has made it easy for us to share. The old word-of-mouth advertising has a new face, and it's called `Social Media'. Social media acts as a venue for customers to recommend and promote your brand. Customers write reviews and help you promote the companies news, be it a new addition to your product line or a CSR activity you did recently. It will also help you learn what works and what doesn't. Customers will like an activity or dislike it. Either way, you'll get a better understanding of what the customer wants and expects out of your company.E-mail marketing and newsletters are another way to ensure regular communication with your customers. Again, content plays an important role. The e-mails/newsletter must contain content that's relevant, current and useful for your potential and existing customer. Customer retention is easier than gaining a new customer. Building and maintaining the relationship with your consumers is essential for success. Communication is the key! The communication should be such that it conveys the exact message you want and leads to a buying decision. Traditionally, companies spend millions of rupees on advertising and ATL activities to convey a message and position their brands. Online, the cost for doing the same is next to nothing! However, it is important that you have the right people for the job. Brand positioning is what helps the customer connect with your brand. A wrong or misunderstood message will cost your business and you will end up paying a lot of money to rectify the mistake.All of these steps will ensure success for your online business. However, success comes after a lot of hard work and perseverance. It will not come overnight. The return on investment will only come after you have built the customer base and created a superior quality product/service. The important thing is to not quit and make a timely informed decision. Consistency is what will help you and the business grow, and a growing business is bound to attract success.
< Page 8 | Page 10 >