SEPTEMBER 20214EDITOR'S NOTE Visualisers Dennis Bennito Mohana Krishnansiliconindia Vol 7 · Issue 06 - 01 · September, 2021 Publisher Alok Chaturvedi Special Editor Rachita Sharma Editorial Team Aparna Roy Monica Pallavi J Likhith Aradhya Subhadarshini Mohanty Sales & Marketing Ravi Kumar C S Sonia Editorial Queries startupcity@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ Cover price is ` 150 per issue.Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2021 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalSr. Manager Sales & Marketing Virupakshi PattarE-commerce and its tremendous growth trajectory in the Indian market has been a testament to the power of digitization. The Indian online retail industry is growing from strength to strength every year. Some of the most impactful factors for this growth have been the rapidly increasing internet penetration across the nation, smart phone adoption that cuts through geographies & social strata and affordable data plans being made available by all telecom providers. According to a report by Indian Brand Equity Forum, the Indian E-commerce market which was worth $38.5 billion in 2017 is expected to touch a whopping $200 billion by 2026. Reports also estimate that this upward growth trajectory will grow stronger and the Indian e-commerce market will surpass its US counterpart to become the second largest e-commerce market in the world by 2034. The growth of e-commerce has truly brought to light the digital revolution that India has been going through for the past few years. India has been adding more and more people to its digital population. This digital push is expected to create a user base of 829 million people by 2021, up from 636.73 million in FY19. Experts believe that India's internet economy will double in size to be worth $250 billion by end of 2021.A major contributor to this number will be e-commerce. Despite facing regulatory challenges, the segment is well equipped to drive the next level of Indian consumer growth this year. With improving data affordability, consumption growth and newer financial products, the e-commerce market is set to grow, be it across e-tail, travel, consumer services or online financial services.The pandemic has played a critical part in promoting e-commerce adoption as the industry has seen even more activity owing to physical retail outlets being out of bounds. During this time of need, several young tech enabled startups rose to the occasion to help consumers across the country. While the industry is led by bigwigs such as Amazon, Flipkart, Paytmetc who occupy a lion's share of the market, yet it is the small and medium online stores that have emerged as the real success stories. There is no one-size-fits-all strategy in e-commerce and hence these startups have been driving growth and innovation through the best use of Omni-channel platforms spanning across companies of all shapes, sizes, and verticals. The current edition of StartupCity magazine shines the spotlight on such upcoming e-commerce players. Hitting the nail on its head with their go to market stargazes, these young firms have truly made life easier for the consumer. Catering to varying needs of the average Indian consumer, these startups are delivering every possible product to our doorsteps with growing ease. Do let us know your thoughts. Rachita SharmaSpecial EditorRapid Digitization Pushing E-Commerce Growth in Indian Markets
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