OCTOBER 20184 SEPTEMBER 201647Today, e-Commerce industry has transformed the way business is performed in India. With growing popularity of affordable smartphones and improved internet penetration, online shopping is fl ourishing in the country. According to a joint study by ASSOCHAM-Resurgent, over 120 million Indian consumers are expected to shop online, clocking annualized growth of 115 per cent in 2018. Another report suggests that much of the industry growth has been triggered by increasing internet and smartphone penetration; as a result the Indian e-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017.With continuous rise in consumerism, the ongoing digital transformation in the country is expected to increase India's total internet user base to 829 million by 2021 from 445.96 million in 2017; while India's internet economy is expected to double from US$125 billion as of April 2017 to US$ 250 billion by 2020, majorly backed by ecommerce. The strong growth rate of online populations and a `Make-for-India' approach along with favorable policy environment can potentially make India a hot ticket to make fortune.In tandem with this shift to online and mobile usage, and given all this potential, it's no surprise that several global companies are trying to tap the market. In particular, India has become a front line for some of the largest International online retailers. However, India based startups are leaving no stone unturned to bridge the gap between the buyers and sellers. Thus, in this edition we have featured a list of '10 Best Startups in eCommerce ­ 2018' ­ a carefully crafted list of best-in-class ecommerce platforms which pride themselves on keeping pace with the latest advancements in the industry. We also recommend you to read our cover story on `Fanusta Global' - a platform designed to promote handicraft and décor products in all type of materials created with the expertise of master craftsmen from India to the worldwide customers. Hope the featured stories help you in your future endeavors and we achieve our mission.Your thoughts are always welcome!Deepshikha SinghSpecial EditorEcommerce is Booming in India, Thanks to Increased Internet Penetration!EDITOR'S NOTEsiliconindiasiliconindia Vol 4 · Issue 3 - 4 · October, 2018 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Special Editor Deepshikha Singh Editorial Team Lesly Joseph Lakshmi G Susma Kerketta Pavithra V.H Amit Raja Naik Sales & Marketing Tapas Ranjan Mallick Garima Anand Editorial Queries editor@startupcity.com To subscribe Visit www.siliconindiamagazine.com/subscribe Cover price is ` 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2018 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalVisualisers Vetrivel S Siva Sankar SSr. Manager Sales & Marketing Amrit Singh
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